WALTERS GENERAL

A heritage lifestyle brand inspired by classic American craftsmanship, timeless design, and a slower way of living. The goal was to create a brand that felt as though it had existed for generations—familiar, authentic, and built to last.

I developed the complete visual identity, establishing the logo system, typography, and overall brand language before designing the first collection of apparel. The debut run of shirts translated the brand into physical products, balancing vintage influence with modern quality and attention to detail.

The result is a cohesive identity that extends beyond a logo, creating a foundation for a lifestyle brand with room to grow across apparel, merchandise, packaging, and future collections.