Google logo in black and white.

OGIO

OGIO was getting ready to launch a new line of golf bags that looked nothing like the rest of their catalog. Bright colors, bold patterns, and a more playful personality meant the campaign needed to stand apart as well.

The team had already planned a shoot in Bend, Oregon and brought me in to help shape the story behind the collection. I developed the creative direction, created the campaign concept, wrote the story, and illustrated the storyboards that guided the entire production. From there, I worked closely with the crew as Assistant Director, helping translate the vision from concept to execution while supporting both production and on-set direction.

Projects like this are always exciting because they go beyond simply photographing a product. The challenge was creating a world around the collection and giving it a personality people could connect with. Every creative decision, from the narrative and shot list to the pacing and visual language, was designed to introduce a fresh side of the OGIO brand and give the collection an identity all its own.

VIDEO 1

RIVER-BEND

Picture This: A spirited group of friends embarks on a golfing adventure deep within the wilderness of Bend, OR. Determined to create their own unique golfing experience, they carefully bring a course to life. They cut golf holes, plant colorful flags, and meticulously lay out lush green turf, seamlessly integrating the course into the natural surroundings.

A storyboard titled 'River Bend Adventure Storyboard' containing six panels. The first panel shows a river bend with a wide shot establishing the scene. The second panel depicts people sitting on a blanket having a picnic, with one person throwing a frisbee and others pulling things out of bags. The third panel shows people floating on the river on inner tubes, splashing and playing, with a wide shot. The fourth panel illustrates a person surfing on a standing wave in the river in a tight shot. The fifth panel portrays the person floating down the river on a drone top-down view. The sixth panel shows a timelapse sunset over the river, signifying the end of the day. The storyboard includes descriptive captions under each panel.
A comic storyboard titled "River Bend Adventure" showing three scenarios: friends walking back to a truck in a nighttime landscape, a close-up of a truck pulling into a lodge with headlights on, and friends pulling luggage and entering a lodge with a fire in the background. Text beneath describes the scenes.

VIDEO 2

OFF COURSE

Picture This: The tale begins with a vintage truck, its weathered charm providing the perfect backdrop for the unfolding story. The truck bed becomes a canvas as bags of various shapes and sizes are artfully arranged, each holding a key to the adventure that awaits. With the engine roaring, friends hit the open road, their excitement soaring. Each bag reveals its treasures—snacks, maps, sunglasses—eliciting joy and fostering camaraderie as items are passed around.

A storyboard page with illustrations depicting a golf adventure. The images show a person finding a long stick dusty in a brush, digging a hole and placing the stick into the ground, tying a bandana to the top to create a flag, arranging golf bags as tee markers, showing a club details and a silent golf ball being placed on a tee.
Storyboard illustrating a golf adventure with three panels. First panel shows a drone shot of a vehicle driving on a road with mountains in the background. Second panel depicts a person in a car pointing out a landmark to a friend, as they survey the land. Third panel captures the vehicle stopping on the road, with two friends walking off into the distance. There are descriptive captions under each panel explaining the scenes.