Close-up of the words "LONE FLAG" in white text on a black background.

LONG FLAG

When Lone Flag shifted its operation into an Airstream trailer and The Derby House during COVID, it marked a major evolution for the brand and an opportunity to rethink its identity from the ground up. I led a comprehensive rebrand that included a new logo system, packaging design, website redesign, and the development of a range of custom products and brand assets. The goal was to create a cohesive visual identity that reflected the brand's adventurous, independent spirit while supporting its next phase of growth across retail, digital, and experiential touchpoints.

Services: Brand Identity Refresh, Logo Refinement, Brand Guidelines, Product Design, Pattern Design, Apparel Graphics, Product Photography, Lifestyle Photography, Commercial Video Production, Art Direction, Creative Direction

Logo featuring a camper, palm trees, and the words 'Lone Flag Quality' with a stylized globe in the background, in red, white, blue, black, and beige colors.
Logo for Long Flag, Encinitas, California, established in 2013.
Circular infographic labeled "LONE FLAG" with coordinates, survival tips, items list for waterproof camping, and Morse code instructions.
A circular logo with the text 'One Flag, One Land, One Flag' surrounding a red vertical banner inside a black circle.
A fishing-themed graphic with a large fish illustration and the text, "If this hat is missin' I’ve gone fishin'" in a script font.
Collection of various surf and beach-themed pins and patches, including peace symbols, a campsite trailer, and surfboard designs with a dark background.
A roll of red adhesive tape with white text that reads 'COLOR LABEL TAPE MOCKUP'. The tape is partially unwound, extending onto a plain white surface.
Red packaging with the words "LONE FLAG" printed in white, on a black background
Red passion fruit juice box with white peace symbol and character, with the text 'FROM ENCINTAS WITH LOVE' at the bottom.
View through a window showing a small outdoor area with a vintage van, a trailer, and some bookshelves, surrounded by trees and clouds in the sky.
View of two trailers parked side by side outdoors, with wood chips on the ground and a cloudy sky overhead.
A backyard scene with several vintage Airstream trailers, a small outdoor shelter, plants, and a house with a balcony in the background, under a partly cloudy sky.
A young man wearing a green cap and a blue t-shirt examines surfboards in a backyard with a wooden fence, palm trees, and clothes hanging on a line in the background.
A young man in a gray t-shirt, black pants, and a beige cap, holding a surfboard, stands in front of a row of surfboards leaning against a wooden fence. Tall cactus plants and a partly cloudy sky are in the background.
A person wearing a light green cap and a gray t-shirt, with a colorful beaded bracelet, is leaning over a surfboard with a mountain logo, in front of large green cactus plants.
A young man wearing a green cap, gray t-shirt, and black pants walking outside next to a silver trailer parked on a yard with a wooden fence, colorful plants, and a house in the background. There are surfboards leaning against the fence.
A young man wearing a gray t-shirt, black pants, white sneakers, and a gray cap walks past a shiny silver vintage trailer with three windows. The trailer is parked outdoors with string lights hanging above, some plants, flowers, and gardening tools i
A young man with a hat and casual clothing walking in front of a shiny vintage trailer, with a surfboard on the ground nearby, outdoor setting.
A man wearing a gray cap, dark t-shirt, and white sneakers holding a painted surfboard outdoors in a backyard with plants, a glass camper, and houses.
A young man with curly hair wearing a gray t-shirt, black cargo pants, and white shoes standing outdoors in front of a shiny vintage camper trailer.
A young man wearing a gray t-shirt and a green cap stands outdoors, holding a colorful, painted skateboard with his hands resting on it, in a sunny neighborhood.
A person wearing a green bucket hat and dark gray T-shirt stands in front of a shiny silver Airstream trailer, holding a skateboard with colorful artwork. The trailer is decorated with string lights, and there are wooden planters with plants and flow
A man with sunglasses, camo jacket, white t-shirt, and colorful striped socks sits on a metal chair outside near a wooden house, with trees and plants in the background.
A man with short gray hair, wearing sunglasses, a camouflage jacket, a white T-shirt, blue jeans, and black high-top sneakers with colorful socks, is sitting on a chair outdoors near a wooden house with a white and yellow exterior. He is looking at h
A man with a buzz cut, wearing sunglasses, a camouflage jacket, blue jeans, colorful striped socks, and black sneakers, sitting on a white metal chair outdoors. He has tattoos on his arms and is holding a white charging cable. In the background, ther
A young man with curly hair wearing a beige hat, gray t-shirt, black pants, and white sneakers standing outdoors, holding a skateboard, with a reflective trailer and garden beds in the background.
A young man with bleached hair, sunglasses, and a mustache is sitting outdoors on a metal chair, holding a rope. He's wearing a camouflage jacket over a white shirt, cuffed blue jeans, striped socks, and black sneakers. There is a red metal table wit
A young man with short hair, wearing sunglasses, a camouflage jacket, white t-shirt, blue jeans, colorful socks, and black sneakers, sitting outside at a small red metal table with a can of Modelo beer and a phone, smoking a cigarette. There are tree
A man in camouflage jacket and jeans holding a soda can, wearing sunglasses and a necklace, standing outdoors near a black wooden wall with colorful artwork and surfboards, surrounded by green trees and plants.
A man wearing sunglasses, a camouflage jacket, a white T-shirt, and blue jeans, sitting outdoors on a red metal chair, with colorful striped socks and black sneakers, in front of a wooden house with a white wall, a window with rainbow-colored curtain
Man in camouflage jacket and sunglasses pouring coffee into a mug on a kitchen counter, background has kitchen shelves with bottles and a red towel
A young man with short blonde hair wearing black sunglasses, a camouflage jacket, and blue jeans, sits on a white chair outdoors, smoking. He has tattoos on his left arm, wears a wristwatch and rings, and colorful striped socks with black sneakers. T
Close-up of an orange heart-shaped glass ornament hanging from a thin string in front of blurred background.
A man with gray hair, wearing sunglasses, a camouflage jacket, and jeans, is standing outdoors next to several surfboards with colorful designs, leaning against a black wooden wall.
A man in camouflage military-style clothing with tattoos and sunglasses pouring coffee into a white mug at a rustic outdoor setting.
A man with sunglasses and a camouflage jacket pouring coffee into a mug in a rustic kitchen setting.
A man in military camouflage jacket and sunglasses stands in a rustic outdoor kitchen, holding a kettle near a stovetop. The kitchen has wooden walls and shelves with various utensils, paper towels, and small containers. On the countertop, there are
A man with a blond buzz cut, wearing sunglasses and a camouflage shirt, is drinking from a white mug in a kitchen with various tea kettles and bowls on the counter.
A man wearing camouflage military-style clothing and sunglasses is pouring water into a glass from a stainless steel kettle in an outdoor kitchen area. The background features a dark wooden wall with various kitchen tools and supplies.
A man with sunglasses and tattoos on his arm pouring hot water from a kettle into a white mug on a kitchen counter. The mug has the words "Life is better in Platinum" printed on it. The background shows a wooden shelf with kitchen items.
A person wearing camouflage military clothing is preparing sandwiches on a table with various ingredients, including bread, pickles, avocado, and sliced meats, with a potted plant in the background.
A picnic table set with hotdog buns, a plate of three limes, a bag of potato chips, and a bowl of hot dog sausages with packaging in the lower left corner.
Person wearing a camouflage jacket and blue jeans, placing their hand near their waistband, showing a tattooed wrist and a silver ring on their finger.
Person wearing a camouflage jacket with tattoos on their left arm, sitting on a yellow bench, cutting a cucumber with a knife.
Person dressed in camouflage jacket and ripped jeans, sitting at a table, opening a can of beer, wearing a wristwatch and rings, with tattoos visible on their arms.
People sitting around a fire pit outside, with one person relaxing with their foot on a table, wearing a white Converse sneaker, and a person in the background holding a marshmallow on a stick over the fire.
A young man sitting outdoors on a wooden chair, opening a can of beer with a lime wedge and smiling.
A young man with a tan complexion, dark curly hair, wearing a green cap, a dark t-shirt, and a necklace, sitting outside on a wooden chair, smiling gently. Behind him is a white house with blue window framing, and a table with food including grapes,
Close-up of a hand wearing a ring, carefully placing a piece of bread on a grill over open flames, with other bread pieces visible on the grill.
A man sitting in a wooden chair, wearing a black t-shirt, black pants, white high-top sneakers, and a green cap, smiling and holding a sandwich. A fire is burning in a bowl in the foreground, and there is a window and wooden flooring in the backgroun
A young man with sunglasses, wearing a black beanie and a blue denim jacket, sitting outside on a wooden deck with a plate of food in his hand, smiling and laughing.
Person tending to a small open flame fire pit on the floor, with visible flames and rocks inside the pit.
Close-up of a person holding a sandwich, wearing a yellow shirt under a dark green jacket, with a bracelet on their wrist and tattoos on their arm, in a kitchen setting.
Person sitting near a fire pit, holding a stick, with a bag on the ground nearby, wearing white sneakers and a colorful beaded bracelet.
A tattooed arm holding chopsticks, wearing a beaded bracelet and a gold ring, with a tattoo of a face, bird, and colorful designs on the arm.
People roasting bread over an open flame.
Four men having a barbecue on a porch, with one grilling and the others sitting and eating.
Four men gathered on a porch, sitting around a fire pit, grilling food, with one man holding a plate of food, a casual outdoor gathering.
People making and enjoying hot dogs with toppings, with jars of relish and condiments on the table, greenery in the foreground, and a workspace with supplies in the background.
Two young men are outdoors next to a silver trailer. One man, wearing a black beanie, sunglasses, and a denim jacket, is holding a hot dog. The other man, wearing a green cap, is smiling while handing over a bottle of condiments to the first man. The
Group of four friends sitting under a wooden shelter, having a barbecue outside. The table has hot dogs, buns, condiments, a lime, drinks, and grilling tools. In the background, there are trees, Airstream trailers, and outdoor furniture.
A group of five people gathered under a wooden patio cover, sitting and socializing around a table with food, including sandwiches, chips, and drinks, outdoors with trees and several trailers in the background.
Person's hands holding a long matchstick over a bowl of firewood with flames, on a wooden deck.
A man with short blonde hair wearing black sunglasses and a camouflage jacket, sitting indoors with a slice of pizza in his hand, and making a finger-gun gesture to his lips.
Young man with short hair and sunglasses smiling and holding a sandwich, sitting outdoors with a blurred background of fall leaves and wooden structures.
Close-up of a person wearing camouflage jacket with a necklace that has a turquoise pendant, and a buttoned shirt underneath. The background is blurry with indistinct objects.
A young man with long hair tied back, wearing a brown jacket, yellow t-shirt, black pants, and gray sneakers, sitting on a wooden bench outdoors, eating a snack with a focused expression.
A man sitting on a stool, wearing a black beanie, sunglasses, a denim jacket, and black pants, holding a soda can, outdoors with a flowering bush and potted plant in the background, next to a grill with flames and food.
A person holding a canned beverage in their right hand, with a wooden deck in the background and a small dog sitting on their lap.
Four friends enjoying a barbecue outdoors under a wooden pavilion, with a silver camper trailer, colorful flowers, and green trees in the background.
A man wearing a camouflage jacket and beige hat, displaying a leather key cover around his neck with the words "Lone Flag" embossed on it.
Diagram showing the measurements and components of leather bell key lanyards, including a leather strap, a paracord, a key ring, and a smaller key ring, with dimensions 6 inches in height and 2.25 inches in width.
A man in camouflage jacket, sunglasses, and a cap standing outside near a shiny silver trailer with a small window. There is a wooden structure with hanging lights and a house in the background.
Close-up of a man wearing sunglasses, a camouflage jacket, a white T-shirt, and multiple necklaces, with a leather ID badge holder around his neck.
A person holding a white ceramic mug with a red and blue stripe pattern. They are wearing a camouflage jacket and a light-colored shirt underneath. The person has a beaded bracelet on their wrist and two necklaces, one with a feather pendant and the
A person's hand turning a doorknob on a metal door, with a leather keychain hanging from the hand that reads 'LONE FLAG'.
Person wearing camouflage jacket and gray cap looking down at a book or magazine, sitting on a bench near a window.
Close-up of a person wearing a camouflage jacket, white T-shirt, and a necklace with a turquoise stone and a feather pendant. The person has a black leather wallet with beige stitching hanging from a lanyard around their neck.
Person wearing a camo jacket and blue jeans, holding a black phone with a lanyard attached, at an outdoor location with plants and a structure in the background.
Person wearing a camouflage jacket and a white T-shirt, holding a set of keys attached to a black leather cardholder with the words 'LONE FLAG' embossed, in an outdoor setting.
Close-up of a sandy surface with a green cord and a blue leather case that has white stitching and the words 'LONE FLAG' printed on it.
Person wearing a camouflage uniform with a U.S. military patch and a bear patch, showing a watch, a bracelet, and holding a black item.
A man with tattoos in a vest at a booth, with jars and products, inside a workshop with natural light.
A man in a brown apron and gray T-shirt working in a workshop, with jars of honey on the table, and a close-up of hands lighting a cigar with a lighter.
A ceramic tiger figurine on a wooden table with a white speckled plate nearby, with ocean waves and 'DELI' written vertically on the left side of the image.
A round container of Lone Flag incense cones labeled Forest & Grain on a wooden table next to a ceramic dish with a lit candle and a black object.
A lit soy wax candle labeled 'Lone Flag Honey & Driftwood' on a wooden surface, with a cutting tool and a industrial machine in the background.
A hand lighting a wick on a candle labeled 'Lone Flag Beachgrass & Sandalwood soy wax candle' on a wooden surface. In the background, there's a background with a cactus plant and a container of Modelo beer.
Four candles in jars, three labeled Lone Flag soy wax candles with scents Forest & Grain, Honey & Driftwood, Beachgrass & Sandalwood, and one black tin labeled incense cones.
Person lighting a candle from a jar labeled 'Love Foliage' with a lighter, in a room with natural light.