Close-up of the words "LONE FLAG" in white text on a black background.

LONG FLAG

When Lone Flag shifted its operation into an Airstream trailer and The Derby House during COVID, it marked a major evolution for the brand and an opportunity to rethink its identity from the ground up. I led a comprehensive rebrand that included a new logo system, packaging design, website redesign, and the development of a range of custom products and brand assets. The goal was to create a cohesive visual identity that reflected the brand's adventurous, independent spirit while supporting its next phase of growth across retail, digital, and experiential touchpoints.

View through a window showing a small outdoor area with a vintage van, a trailer, and some bookshelves, surrounded by trees and clouds in the sky.
View of two trailers parked side by side outdoors, with wood chips on the ground and a cloudy sky overhead.
A backyard scene with several vintage Airstream trailers, a small outdoor shelter, plants, and a house with a balcony in the background, under a partly cloudy sky.
A young man wearing a green cap and a blue t-shirt examines surfboards in a backyard with a wooden fence, palm trees, and clothes hanging on a line in the background.
A young man in a gray t-shirt, black pants, and a beige cap, holding a surfboard, stands in front of a row of surfboards leaning against a wooden fence. Tall cactus plants and a partly cloudy sky are in the background.
A person wearing a light green cap and a gray t-shirt, with a colorful beaded bracelet, is leaning over a surfboard with a mountain logo, in front of large green cactus plants.
A young man wearing a green cap, gray t-shirt, and black pants walking outside next to a silver trailer parked on a yard with a wooden fence, colorful plants, and a house in the background. There are surfboards leaning against the fence.
A young man wearing a gray t-shirt, black pants, white sneakers, and a gray cap walks past a shiny silver vintage trailer with three windows. The trailer is parked outdoors with string lights hanging above, some plants, flowers, and gardening tools i
A young man with a hat and casual clothing walking in front of a shiny vintage trailer, with a surfboard on the ground nearby, outdoor setting.
A man wearing a gray cap, dark t-shirt, and white sneakers holding a painted surfboard outdoors in a backyard with plants, a glass camper, and houses.
A young man with curly hair wearing a gray t-shirt, black cargo pants, and white shoes standing outdoors in front of a shiny vintage camper trailer.
A young man wearing a gray t-shirt and a green cap stands outdoors, holding a colorful, painted skateboard with his hands resting on it, in a sunny neighborhood.
A person wearing a green bucket hat and dark gray T-shirt stands in front of a shiny silver Airstream trailer, holding a skateboard with colorful artwork. The trailer is decorated with string lights, and there are wooden planters with plants and flow
A man with sunglasses, camo jacket, white t-shirt, and colorful striped socks sits on a metal chair outside near a wooden house, with trees and plants in the background.
A man with short gray hair, wearing sunglasses, a camouflage jacket, a white T-shirt, blue jeans, and black high-top sneakers with colorful socks, is sitting on a chair outdoors near a wooden house with a white and yellow exterior. He is looking at h
A man with a buzz cut, wearing sunglasses, a camouflage jacket, blue jeans, colorful striped socks, and black sneakers, sitting on a white metal chair outdoors. He has tattoos on his arms and is holding a white charging cable. In the background, ther
A young man with curly hair wearing a beige hat, gray t-shirt, black pants, and white sneakers standing outdoors, holding a skateboard, with a reflective trailer and garden beds in the background.
A young man with bleached hair, sunglasses, and a mustache is sitting outdoors on a metal chair, holding a rope. He's wearing a camouflage jacket over a white shirt, cuffed blue jeans, striped socks, and black sneakers. There is a red metal table wit
A young man with short hair, wearing sunglasses, a camouflage jacket, white t-shirt, blue jeans, colorful socks, and black sneakers, sitting outside at a small red metal table with a can of Modelo beer and a phone, smoking a cigarette. There are tree
A man in camouflage jacket and jeans holding a soda can, wearing sunglasses and a necklace, standing outdoors near a black wooden wall with colorful artwork and surfboards, surrounded by green trees and plants.
A man wearing sunglasses, a camouflage jacket, a white T-shirt, and blue jeans, sitting outdoors on a red metal chair, with colorful striped socks and black sneakers, in front of a wooden house with a white wall, a window with rainbow-colored curtain
Man in camouflage jacket and sunglasses pouring coffee into a mug on a kitchen counter, background has kitchen shelves with bottles and a red towel
A young man with short blonde hair wearing black sunglasses, a camouflage jacket, and blue jeans, sits on a white chair outdoors, smoking. He has tattoos on his left arm, wears a wristwatch and rings, and colorful striped socks with black sneakers. T
Close-up of an orange heart-shaped glass ornament hanging from a thin string in front of blurred background.
A man with gray hair, wearing sunglasses, a camouflage jacket, and jeans, is standing outdoors next to several surfboards with colorful designs, leaning against a black wooden wall.
A man in camouflage military-style clothing with tattoos and sunglasses pouring coffee into a white mug at a rustic outdoor setting.
A man with sunglasses and a camouflage jacket pouring coffee into a mug in a rustic kitchen setting.
A man in military camouflage jacket and sunglasses stands in a rustic outdoor kitchen, holding a kettle near a stovetop. The kitchen has wooden walls and shelves with various utensils, paper towels, and small containers. On the countertop, there are
A man with a blond buzz cut, wearing sunglasses and a camouflage shirt, is drinking from a white mug in a kitchen with various tea kettles and bowls on the counter.
A man wearing camouflage military-style clothing and sunglasses is pouring water into a glass from a stainless steel kettle in an outdoor kitchen area. The background features a dark wooden wall with various kitchen tools and supplies.
A man with sunglasses and tattoos on his arm pouring hot water from a kettle into a white mug on a kitchen counter. The mug has the words "Life is better in Platinum" printed on it. The background shows a wooden shelf with kitchen items.
A person wearing camouflage military clothing is preparing sandwiches on a table with various ingredients, including bread, pickles, avocado, and sliced meats, with a potted plant in the background.
A picnic table set with hotdog buns, a plate of three limes, a bag of potato chips, and a bowl of hot dog sausages with packaging in the lower left corner.
Person wearing a camouflage jacket and blue jeans, placing their hand near their waistband, showing a tattooed wrist and a silver ring on their finger.
Person wearing a camouflage jacket with tattoos on their left arm, sitting on a yellow bench, cutting a cucumber with a knife.
Person dressed in camouflage jacket and ripped jeans, sitting at a table, opening a can of beer, wearing a wristwatch and rings, with tattoos visible on their arms.
People sitting around a fire pit outside, with one person relaxing with their foot on a table, wearing a white Converse sneaker, and a person in the background holding a marshmallow on a stick over the fire.
A young man sitting outdoors on a wooden chair, opening a can of beer with a lime wedge and smiling.
A young man with a tan complexion, dark curly hair, wearing a green cap, a dark t-shirt, and a necklace, sitting outside on a wooden chair, smiling gently. Behind him is a white house with blue window framing, and a table with food including grapes,
Close-up of a hand wearing a ring, carefully placing a piece of bread on a grill over open flames, with other bread pieces visible on the grill.
A man sitting in a wooden chair, wearing a black t-shirt, black pants, white high-top sneakers, and a green cap, smiling and holding a sandwich. A fire is burning in a bowl in the foreground, and there is a window and wooden flooring in the backgroun
A young man with sunglasses, wearing a black beanie and a blue denim jacket, sitting outside on a wooden deck with a plate of food in his hand, smiling and laughing.
Person tending to a small open flame fire pit on the floor, with visible flames and rocks inside the pit.
Close-up of a person holding a sandwich, wearing a yellow shirt under a dark green jacket, with a bracelet on their wrist and tattoos on their arm, in a kitchen setting.
Person sitting near a fire pit, holding a stick, with a bag on the ground nearby, wearing white sneakers and a colorful beaded bracelet.
A tattooed arm holding chopsticks, wearing a beaded bracelet and a gold ring, with a tattoo of a face, bird, and colorful designs on the arm.
People roasting bread over an open flame.
Four men having a barbecue on a porch, with one grilling and the others sitting and eating.
Four men gathered on a porch, sitting around a fire pit, grilling food, with one man holding a plate of food, a casual outdoor gathering.
People making and enjoying hot dogs with toppings, with jars of relish and condiments on the table, greenery in the foreground, and a workspace with supplies in the background.
Two young men are outdoors next to a silver trailer. One man, wearing a black beanie, sunglasses, and a denim jacket, is holding a hot dog. The other man, wearing a green cap, is smiling while handing over a bottle of condiments to the first man. The
Group of four friends sitting under a wooden shelter, having a barbecue outside. The table has hot dogs, buns, condiments, a lime, drinks, and grilling tools. In the background, there are trees, Airstream trailers, and outdoor furniture.
A group of five people gathered under a wooden patio cover, sitting and socializing around a table with food, including sandwiches, chips, and drinks, outdoors with trees and several trailers in the background.
Person's hands holding a long matchstick over a bowl of firewood with flames, on a wooden deck.
A man with short blonde hair wearing black sunglasses and a camouflage jacket, sitting indoors with a slice of pizza in his hand, and making a finger-gun gesture to his lips.
Young man with short hair and sunglasses smiling and holding a sandwich, sitting outdoors with a blurred background of fall leaves and wooden structures.
Close-up of a person wearing camouflage jacket with a necklace that has a turquoise pendant, and a buttoned shirt underneath. The background is blurry with indistinct objects.
A young man with long hair tied back, wearing a brown jacket, yellow t-shirt, black pants, and gray sneakers, sitting on a wooden bench outdoors, eating a snack with a focused expression.
A man sitting on a stool, wearing a black beanie, sunglasses, a denim jacket, and black pants, holding a soda can, outdoors with a flowering bush and potted plant in the background, next to a grill with flames and food.
A person holding a canned beverage in their right hand, with a wooden deck in the background and a small dog sitting on their lap.
Four friends enjoying a barbecue outdoors under a wooden pavilion, with a silver camper trailer, colorful flowers, and green trees in the background.
Close-up of a sign with the words "LONE FLAG" in black text on a white background, partially overlaid on a black bar that contains the phrase "TO GIVE IT A" in white text.
Red bag with 'LONE FLAG' written on it, set against a black background.
A circular logo with a black background, featuring a red and blue globe, a camper, and palm trees. Text reads "LONE FLAG" and "QUALITY DENIM".
A roll of red adhesive tape with white text that reads 'COLOR LABEL TAPE MOCKUP'. The tape is partially unwound, extending onto a plain white surface.
A man with tattoos in a vest at a booth, with jars and products, inside a workshop with natural light.
A man in a brown apron and gray T-shirt working in a workshop, with jars of honey on the table, and a close-up of hands lighting a cigar with a lighter.
A ceramic tiger figurine on a wooden table with a white speckled plate nearby, with ocean waves and 'DELI' written vertically on the left side of the image.
A round container of Lone Flag incense cones labeled Forest & Grain on a wooden table next to a ceramic dish with a lit candle and a black object.
A lit soy wax candle labeled 'Lone Flag Honey & Driftwood' on a wooden surface, with a cutting tool and a industrial machine in the background.
A hand lighting a wick on a candle labeled 'Lone Flag Beachgrass & Sandalwood soy wax candle' on a wooden surface. In the background, there's a background with a cactus plant and a container of Modelo beer.
Four candles in jars, three labeled Lone Flag soy wax candles with scents Forest & Grain, Honey & Driftwood, Beachgrass & Sandalwood, and one black tin labeled incense cones.
Person lighting a candle from a jar labeled 'Love Foliage' with a lighter, in a room with natural light.
A man wearing a camouflage jacket and beige hat, displaying a leather key cover around his neck with the words "Lone Flag" embossed on it.
A man in camouflage jacket, sunglasses, and a cap standing outside near a shiny silver trailer with a small window. There is a wooden structure with hanging lights and a house in the background.
Close-up of a man wearing sunglasses, a camouflage jacket, a white T-shirt, and multiple necklaces, with a leather ID badge holder around his neck.
A person holding a white ceramic mug with a red and blue stripe pattern. They are wearing a camouflage jacket and a light-colored shirt underneath. The person has a beaded bracelet on their wrist and two necklaces, one with a feather pendant and the
A person's hand turning a doorknob on a metal door, with a leather keychain hanging from the hand that reads 'LONE FLAG'.
Person wearing camouflage jacket and gray cap looking down at a book or magazine, sitting on a bench near a window.
Close-up of a person wearing a camouflage jacket, white T-shirt, and a necklace with a turquoise stone and a feather pendant. The person has a black leather wallet with beige stitching hanging from a lanyard around their neck.
Person wearing a camo jacket and blue jeans, holding a black phone with a lanyard attached, at an outdoor location with plants and a structure in the background.
Person wearing a camouflage jacket and a white T-shirt, holding a set of keys attached to a black leather cardholder with the words 'LONE FLAG' embossed, in an outdoor setting.
Close-up of a sandy surface with a green cord and a blue leather case that has white stitching and the words 'LONE FLAG' printed on it.
Person wearing a camouflage uniform with a U.S. military patch and a bear patch, showing a watch, a bracelet, and holding a black item.