Circular logo with the words 'CULTURE BREWING CO.' and the year 2012, featuring a stylized leaf or branch design inside the circle.

CULTURE BREWING CO

As Marketing Manager and Creative Lead, I helped shape the Culture Brewing brand across nearly every customer touchpoint. My role spanned creative direction, marketing strategy, packaging design, apparel development, website management, content creation, event promotion, and in-store marketing.

Over several years, I designed beer packaging, merchandise collections, advertising campaigns, anniversary beer releases, event branding, taproom materials, social media content, photography, and digital marketing assets. I also helped manage the company website, support retail growth initiatives, and develop creative campaigns that strengthened the connection between the brand and its community.

Working within a growing brewery required balancing strategy and execution, often moving from concept development to final production across print, digital, packaging, and apparel.

Services: Creative Direction • Marketing Strategy • Packaging Design • Apparel Design • Website Management • Photography • Content Creation • Advertising • Event Marketing

The image is a colorful graphic design with the word 'HOME' written vertically on the left side. It features silhouettes of palm trees, a person, seagulls, clouds, the moon, and a lighthouse, with a color scheme of blue, orange, and black elements, creating a tropical night scene.
Design featuring palm trees, a sun, clouds, birds, and a building, with the text 'Miami Beach' and '2019'.
A graphic design featuring a softball with a sunset, clouds, and seagulls on the left, and palm trees with a sunset on the right, with the words 'LOVE SPORT' vertically in the center.
A logo for Cultura Brewing featuring a wave, a surfer riding a wave, palm trees, a lifeguard tower, and seagulls, with the text "Salina Beach"
A can of India Pale Ale beer with a colorful, abstract design and condensation droplets against a black background.
A close-up image of a metallic soda can with water droplets on its surface, featuring colorful concentric circles on the front against a black background.
A soda can with colorful horizontal stripes, covered in water droplets, set against a black background.
A colorful, abstract patterned can with water droplets, featuring blue, purple, red, and pink swirls on a black background.
Close-up of a black canned beverage with water droplets on the surface, labeled HT COCO with 'HIKOKI IPA' in white text.
A black can of IPA beer with red, yellow, and pink floral design and droplets of water on the surface.
A soda can with a camouflage pattern in black, orange, yellow, and white, covered in water droplets, against a black background.
Back of a navy t-shirt with gold text and logo indicating Craft + Community, Cultivation Brewing, in Encinitas, California, established in 2017, celebrating 8 years of beer, featuring a beer glass icon.
Blue promotional poster for a craft brewing community event in Encinitas, CA, from July 25th to 27th, 2017, featuring beer-related activities and a raffle.
Six cans of Winter Warmer Beer arranged in front of a sign that says 'Drink Cold' with snow and clouds graphic elements.

WINTER WARMER:

To support Culture Brewing's annual Winter Warmer release, I developed a cohesive campaign that extended beyond the beer itself. The project included a custom illustrated crowler label, limited-edition t-shirt design, and branded coasters, creating a unified experience across merchandise, packaging, and taproom promotion.

A clear glass filled with golden beer, displaying a logo of a surfing scene with a palm tree and waves, with the words 'Suriture Brewing' and 'Shores Beach'.
Colorful tropical sunset scene with palm trees, a campfire on the beach, and the words 'Winter Warmer' with a logo and text for Culture Brewing and Second Place Co.
A glass of hazy yellow beer with a foamy head, featuring a blue tropical-themed logo with palm trees, a surfboard, and a person in swimwear, reading "Encinitas" and "2020."
A round sticker with a design of palm trees, a setting sun, and a fire, with the text 'tighter' at the top, and additional text about a brewing competition at the bottom.
The word 'WINTER' written in large orange letters with a snow-covered top, set against a black background.
Blue graphic design featuring a beer bottle with a label that reads 'Culture Belgium', surrounded by illustrations of three galloping horses, with prominent text celebrating Belgian beer and a collaboration between Culture Brewing Co. and Second Place Co. for a limited edition anniversary event in California.

RECENT COLLAB:

For the past few years, we’ve teamed up with Culture to create a special collaboration beer for our anniversary. This year, as we celebrate three years in Encinitas, we’re stoked to share our newest brew: The Belgian Tripel.

Last year’s beer was an award winner, and this year’s is the perfect follow-up. Crafted as a SMASH beer (Single Malt And Single Hop), it’s brewed with floor-malted Bohemian Pilsner malt and Perle hops. It has a balanced malt sweetness with notes of honey, biscuit, orange, clove, and pepper.

A white T-shirt with blue text and graphic design. The text is partially obscured but appears to include the words "PLEASURE" and "BELIEVE." The shirt has a label inside the collar with the text "A LIMITED EDITION COLLABORATION" and details about the release.
Overhead view of ocean waves crashing on rocks with white spray and foam, overlaid with stylized white text reading, 'LEADING THE OCEAN.'
Wall art featuring blue text and illustrations of three running horses, advertising Belgian beer as made in California for a limited edition anniversary collaboration.
A tall palm tree with a clear sky background, featuring a logo for Culture Brewing Co. and text indicating a collaboration with Second Place Co.
White enamel mug with black rim and a cork stopper on the handle, featuring a city and mountain logo for Culture Brewing Co., on a light blue surface.
Two brown craft beer labels with string loops, one showing alcohol content warning and the other with a logo for 'Culture Brewing' and a small pirate figure holding a mug, with the word 'Cheers' beneath.
Three folded T-shirts in gray, white, and navy blue colors with the logo and text of Culture Brewing Co. displayed on a flat surface.
Pin shaped like a heart with yellow and white colors, with the word "BEER" inside it, placed on a thank you card from Culture Brewing Co. on a wooden surface.
A bottle of Culture Brewing Co. Keyhole IPA with real grapefruit in the foreground, a swimming pool with a child diving and a person sitting near the poolside in the background.
Close-up of a beer glass with the text 'CULTURE BREWING CO' on it, taken upside-down with a blurry background.
A glass of beer with a cloudy appearance and a white head, labeled 'Culture Brewing Co', on a dark surface. A rainbow-like light reflection is visible on the glass and background.
Two people clinking glasses of beer with a bottle of Culture Brewing Co. beer in the background, with a blurred industrial or brewery setting in the background.
Close-up of a can with geometric and eye-like patterns in red, black, and blue, surrounded by dried flowers.
A glass mug filled with a golden beverage, possibly beer, with a printed pattern and text that reads 'Your Timeout October 2018'.
A tall soda can with a blue, yellow, and white diamond pattern on a wooden surface, with a dried hop flower next to it.
A colorful can of beverage with a geometric white design on a vibrant, striped fabric background.
A person with tattoos on their arm holding a yellow can of Culture Brewing Co. Keyhole IPA beer in front of a colorful, geometric mural background.
Four cans with colorful abstract art on a purple background, placed on a wooden surface outdoors.
A person standing with their hand on a grab handle on a can of Hazy IPA craft beer, wearing blue jeans. The background appears to be a store or brewery setting with shelves.
A hand holding a colorful can of hazy IPA beer in a store aisle with various other cans on shelves.
Top view of multiple unopened soda cans with condensation, including one can labeled 'Bourbon Barrel Aged Brown Ale'.
Close-up of a colorful soda can featuring pink and purple polka dots and bold pink text.
Two cans of beer, one black with white text '#00000 00000' and '#1 DON'T IPA' and the other white with black text '#1 FREE IPA', placed side by side on a split background of white and black.
Hand holding a can of HAZY SIPA beer in front of a black brick wall with white graffiti.
Multiple cans of craft beer on a metal rack outdoors, with a sign on the cans reading "Keyhole" and a logo for Cultured Brewing.
Close-up of a can of American pilsner beer with a beige and white label that says "Pils" and "American Pilsner" in stylized font.
Close-up of a can with a tropical floral design featuring orange hibiscus flowers and green leaves, with the text 'WILDFLOWER IPA 6.3% ABV' in red.
Rows of cans of American Pilsner beer on store shelves.