Black and white logo reading 'CONCEPT SURF SHOP Encinitas, California' with a surfboard and wave icon.

CONCEPT SURF SHOP

I've worked with Brent and the team at Concept for years, and at this point they're more like family than clients. Over the years, I've had the opportunity to contribute to just about every corner of the business, including apparel design, product development, stickers, posters, photography, website design, and marketing campaigns. I also designed and built the website for Joyride Surf and produced product photography to support the launch of the brand.

What I love most about working with Concept is the variety. One day we're painting murals, the next we're developing products, shooting photos, designing graphics, or building a new website. It's been a long-running creative partnership built on trust, collaboration, and a shared passion for making great things.

Back of a person wearing a white T-shirt with a surf shop logo and illustration on the back, standing near surfboards.
Black and white illustration of a surf shop with surfboards outside, a sign reading 'Good Vibes', and text supporting local surf shop established in 2008 at 215 W D St, Encinitas, CA 92024, with contact 760-753-6870 and icons for lessons, rentals, an
A person with short light brown hair wearing glasses and a white t-shirt standing in front of surfboards with black and white stripes and a blue wall.
A man wearing sunglasses and a white t-shirt with a black logo stands in front of several surfboards placed against a blue wall, on a patch of artificial grass.
A detailed black and white line drawing of a surf shop with surfboards lined up outside, a hanging shirt, and a large yellow sun in the background.
White shirt with a black oval sticker that reads 'Good Vibes' in white script.
A young man standing with his back to the camera, in front of a wall displaying several surfboards.
Back view of a person wearing a white shirt with an orange line art design of a sunset over waves on the back.
Close-up of a person holding the hem of a light blue shirt, revealing a beige tag that reads 'GOOD VIBES' in black letters.
Close-up of a clothing label reading 'Surface Top' sewn onto the hem of a light blue garment.
A man standing in front of a display of surfboards, wearing sunglasses, a black t-shirt with a radial sunburst design, and black shorts.
Close-up of a person wearing a black T-shirt with a yellow sunburst pattern radiating from the center.
Close-up of a person's hand pointing to a clothing label on a dark-colored garment, with the label reading 'CONCEPT SURF SHOP' and featuring a sunburst logo.
Person holding black clothing with a white label that reads "Good Vibes"
A man standing with his back to the camera, facing a display of surfboards in a store or showroom.
A young man wearing sunglasses and a tan t-shirt, standing with hands in pockets in front of surfboards with black and white stripes, against a blue wall.
Close-up of a clothing tag that reads 'Good Vibes' being held by two hands.
Close-up of a brown fabric with a clothing label that reads 'SURF SHOP' and features a colorful wave logo.
Back of a person wearing a beige T-shirt with a beach illustration.
Close-up of a person wearing a brown shirt with a small, curved, rainbow-colored logo on the chest.
Close-up of a white T-shirt with a black oval graphic containing the words "Good Vibes" in white cursive font.
Black T-shirt with front small logo reading 'Surf Concept Shop' in yellow and back large logo with 'Concept Surf Shop' in yellow and black, address, phone number, and a small illustration of a dog on a surfboard.
Yellow surf shop logo with a cartoon character holding a surfboard, wearing sunglasses, surrounded by text including 'Surf Shop' and the location 'Santa Monica, California'.
A white disposable cup with a blue lid, featuring a circular logo with a hand holding a surfboard, surrounded by text that reads 'ROADS ON THE SURF SHOP, CALIFORNIA.' The background shows a red vending machine with various stickers and labels.

ROASTED

Coffee has a way of finding its way into a lot of my projects. When the opportunity came up to collaborate with one of our favorite local roasters in Encinitas, it was an easy yes. They developed a custom roast for Concept, and we wanted the packaging and merchandise to feel just as thoughtful as the coffee itself. I created a series of custom illustrations that carried across mugs, tumblers, and a custom coffee bag, giving the whole project a cohesive look that felt true to the brand.

Circular logo with the text 'SURF CONCEPT SHOP' in yellow and red lettering on a black speckled background.
Close-up of a person wearing an orange hoodie with partial text 'Concept Surf' and 'Encinitas, California'. The person's face is partially visible, and they are wearing a gold chain necklace.
Close-up of a man in a navy blue t-shirt with a graphic design made of words on his chest. The man has tattoos on his arms and neck. The background consists of white and grey horizontal stripes.
A man with blonde hair, wearing sunglasses, a navy hoodie, and grey shorts, is lifting a bicycle at a colorful surfboard display.
A man wearing a beige bucket hat and orange hoodie holding a black and white striped paddleboard at an outdoor event with blue sky and colorful surfboards in the background.
A man with blonde hair wearing sunglasses and a dark blue hoodie standing outdoors near a wooden fence, with palm trees in the background and a cloudy blue sky.
Close-up of a person's face and chest, wearing sunglasses, a gold chain, and a dark T-shirt with white text, with visible tattoos on their arm. The background contains blurred lights.
A man with blonde hair and sunglasses riding a bicycle on a sunny sidewalk. He is wearing a blue hoodie and black shorts, with trees and parked cars in the background.
Close-up of a person wearing dark shorts with orange embroidered text that reads "BORED SHORTS" on a sunny day at a park or playground.
A person wearing an orange hoodie with text on it, standing against a gray wall. The person's face is partially visible, showing a smile and some facial hair.
Close-up of someone's arm and leg, with a dark gray sleeve and shorts, and a blue embroidered text reading 'Connect' on the shorts. A blurred bicycle is in the background.
A person wearing an orange hoodie and black shorts standing on a gravel surface with a row of colorful surfboards behind them, some with black and white stripes.
Close-up of a person wearing a navy blue hoodie with the text 'Concept Surf' printed on it, standing near the beach with a blurred ocean in the background.